To have this information, you need a “Shopify pixel” - Meta Pixel on your Shopify store. It will help you understand if you should keep running this ad, adjust it or maybe change the targeted audience. What would make much more sense is prioritizing Purchase and Add to cart as your main tracking, and viewing how many sales this ad campaign has driven. What’s next? It would be naïve to simply hope for some conversions to happen. Also, these insights allow you to view your ad performance, know how effectively the ad budget is being spent, and find what needs adjusting in the ads settings.įor example, you have created a perfect Conversion ad campaign with some considerable ad budgets. Once your store is connected to Facebook, you can kill two birds with one Pixel:įirst, with Pixel you can run ads based on detailed insights. Now that we have Meta Pixel explained, let’s take a look at why you need it on your Shopify store. Why is it important to add Meta Pixel to a Shopify store? Custom events, and more (check the complete lists of the events Meta Pixel tracks here).Initiate checkout - a person has begun a checkout process.Add to wishlist - a person adds a product to the wishlist.Add to cart - a person has added a product to the cart on your online store.
#APPLE STORE DOMAIN BLACKDAY REGISTRATION#
Purchase - a person has bought something from your online store.The tracked interactions are called Events.
Meta Pixel (previously known as Facebook Pixel) is a free analytical tool that is added to the site as a piece of code and helps Facebook track its users to see how they interact with the website content. So, let’s start by answering the first big question: what is a Retargeting Pixel? Where is the Meta Pixel in Business Manager? What is Meta Pixel?
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